RB
RBNA IT — Summit Report
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XMLA Endpoint — Private Preview
Expose Snowflake semantic views as if they were SSAS via XMLA — enabling any XMLA-compatible BI tool to connect directly. End-of-June private preview; early build, we're signed up to file bugs and shape the feature.
End of June
SAP Semantic View Pipeline
Now GA. Bidirectional SAP-Snowflake semantic view pipeline reduces manual pipeline work and SAP Analytics Cloud dependency.
Q3 2026
CI/CD Migration — Snowflake CLI + GitHub Actions
Removes single-developer deployment bottleneck. Zero-copy clone CI enables high-fidelity testing on production-equivalent data.
Q3 2026
Snowflake Account Expectations
Secure Christian Kleinerman as Executive Sponsor
Christian Kleinerman is Snowflake's EVP of Product. Having him as exec sponsor for Red Bull projects gives us a direct escalation path, roadmap influence, and visibility at the highest level within Snowflake's product org.
Strategic
Red Bull Racing × Snowflake Partnership
Snowflake expressed interest in exploring a partnership with Red Bull Racing. RBNA IT initiated the connection with the appropriate RBR contacts. High-visibility opportunity for the broader Red Bull Group.
Strategic
Business Value Assessment (BVA)
Snowflake proposed a formal BVA ahead of the July meeting to quantify the ROI of our platform investment. This has been put on hold for now — we'll revisit timing once internal priorities are clearer.
On hold
05 — From the Floor

Summit sessions & on the ground

Four days at Moscone Center — keynotes, product deep-dives, and the largest Snowflake Summit yet. Nearly 20,000 attendees, 350 organizations, 700 speakers.

RBNA team Day 1
RBNA team arriving — Day 1 at Snowflake Summit
BI Analytics team
BI & Analytics — Alex, Avi, Sameer, Neil
Summit staircase crowd
~20,000 attendees — the scale of Summit 2026
Expo floor
Expo floor — networking across 350 organizations
Domo team
Domo team — "We love Red Bull"
BI team SF
BI & Analytics team in San Francisco
06 — Beyond the Sessions

The Summit experience

The most valuable conversations often happen off the agenda — from the partner cruise to team dinners to a robot that serves Red Bull.

Neil with Benoit Dageville, Thierry Cruanes and CTO S. Muralidhar
Neil with Benoit Dageville, Thierry Cruanes & CTO S. Muralidhar Snowflake co-founders and CTO — recipients of the SIGMOD Test-of-Time Award. Neil attended their "From First Principles" session and published 5 lessons from the conversation.
Read the post →
Red Bull Basement
Red Bull Basement — San Francisco
A separate Red Bull-organized event running in SF alongside Summit week — not affiliated with Snowflake. Red Bull Basement is Red Bull's global platform celebrating tech innovation and entrepreneurship.
DYNA robot Red Bull
Robot serves a Red Bull at Basement
A DYNA robotic arm at the Red Bull Basement picked up a Red Bull can — arguably the most on-brand moment of the week.
Partner cruise Alcatraz
Partner cruise — past Alcatraz at sunset
Snowflake DACH arranged a private cruise for their European customers — Siemens, Palfinger, Red Bull, an Austrian bank, and Hepster. Key conversations around SAP, platform strategy, and cross-company benchmarking happened here.
Cruise boat SF Bay
The Commodore — SF Bay
The boat Snowflake DACH arranged. Three hours on the bay — past the Golden Gate Bridge, around Alcatraz. Where the real networking happened.
BI team on cruise
BI & Analytics team on the bay
The BI & Analytics team on the upper deck of the Commodore.
Neil with humanoid robot
Neil meets a humanoid robot
The expo floor gave a glimpse of where AI is heading physically. This one was already wearing a tech company shirt.
Day 1 dinner
Team dinner — Day 1
The full extended team at dinner — 16 people across six functions, many meeting in person for the first time.
Copra dinner Wednesday
Wednesday night — Copra SF
RB team dinner at Copra, San Francisco. Cross-team debrief outside the conference walls.
07 — LinkedIn Coverage

Posts from Summit week

Neil published six posts during and after Summit capturing key moments, insights, and takeaways for the broader Red Bull and data community.

Summit Overview
RB × Snowflake Summit 2026
The big picture — why RBNA made the trip and what it meant for our Snowflake partnership.
Read on LinkedIn →
Keynote
Keynote Highlights
Key takeaways from the main Summit keynote — what Snowflake announced and what it means.
Read on LinkedIn →
Platform
Platform Keynote Highlights
Deep-dive on the platform announcements — Cortex, CoWork, governance, and what's coming next.
Read on LinkedIn →
Ecosystem
Vendors at Summit
A look at the vendor ecosystem on the expo floor — what's worth watching and what's noise.
Read on LinkedIn →
Founders Session
5 Lessons from Snowflake's Founders
What a decade of being right — and nearly quitting — actually teaches you. SIGMOD Test-of-Time session.
Read on LinkedIn →
Red Bull
Visiting Red Bull Basement
Red Bull's global platform for tech innovation and entrepreneurship — running in SF alongside Summit.
Read on LinkedIn →